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Histoires de marques de luxe
Language
French
French
Book
Paperback
Dans une société qui offre une surabondance de choix de produits et services, et dont...
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Libristo code: 37252154
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75 b
75 b
30.87
€
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Dans une société qui offre une surabondance de choix de produits et services, et dont le numérique prend une place prépondérante, les entreprises se doivent de réagir rapidement aux changements du marché en innovant leur business models. Elles sont ainsi tenues de repenser le concept traditionnel de relations clients afin de conserver une image de qualité, de performance et d’authenticité.Grâce à l’étude du business models de quatre marques de luxe (Sephora, Burberry, Club Med et Nespresso), l’auteur offre un panorama de l'environnement business actuel.
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