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How Behavior Spreads

Language EnglishEnglish
Book Hardback
Book How Behavior Spreads Damon Centola
Libristo code: 18210109
Publishers Princeton University Press, June 2018
New social movements, technologies, and public-health initiatives often struggle to take off, yet ma... Full description
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New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance- occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.

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About the book

Full name How Behavior Spreads
Author Damon Centola
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 312
EAN 9780691175317
ISBN 9780691175317
Libristo code 18210109
Publishers Princeton University Press
Weight 630
Dimensions 166 x 242 x 27

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
Society & Social Sciences > Sociology & anthropology > Sociology > Social theory
Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
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