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How to Write a Good Advertisement

Book How to Write a Good Advertisement Victor O Schwab
Libristo code: 10804089
Publishers Martino Fine Books, October 2015
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical... Full description
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2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

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About the book

Full name How to Write a Good Advertisement
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 252
EAN 9781614278863
ISBN 9781614278863
Libristo code 10804089
Publishers Martino Fine Books
Weight 390
Dimensions 156 x 234 x 14
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