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HUMANOFFON

Language SpanishSpanish
Book Paperback
Book HUMANOFFON ANDY STALMAN
Libristo code: 20018113
Publishers DEUSTO, November 2017
El nuevo mundo digital ha transformado nuestra vida en muchos aspectos y este cambio nos impulsa a a... Full description
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El nuevo mundo digital ha transformado nuestra vida en muchos aspectos y este cambio nos impulsa a aprender a vivir entre dos mundos, elonline y el offline. Este concepto es esencial, puesto que supone elavance de un hombre, el nuevo «Humanoffon», que consigue convertirestos dos mundos en uno solo enriqueciéndolos mutuamente. Preservar ypotenciar lo humano en este nuevo ámbito es la clave del éxito en esta era digital.Andy Stalman es uno de los más respetados expertos en marcas delmundo. Conocido coloquialmente como «Mr. Branding» y autor delbestseller Brandoffon, es director del «Master Brandoffon» en EsdenBusiness School y Premio a la Excelencia educativa del IE BusinessSchool. Ha sido director de marketing para Lacoste y AeropuertosArgentina y desde 2000 es CEO de Cato Partners Europe & LaTam,liderando proyectos en más de veinticinco países. Profesor invitado en prestigiosas escuelas de negocio y empresas en Europa yLatinoamérica, es un reputado conferenciante y referente en el mundodigital. Su blog fue premiado como el mejor blog de Marketing de 2015. Cree que un nuevo modelo educativo y ocho abrazos cambiarán el mundoa mejor.

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About the book

Full name HUMANOFFON
Author ANDY STALMAN
Language Spanish
Binding Book - Paperback
Date of issue 2018
Number of pages 432
EAN 9788423429080
Libristo code 20018113
Publishers DEUSTO
Weight 416
Dimensions 150 x 230

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Philosophy & Religion > Philosophy > History of philosophy, philosophical traditions > Modern philosophy: since c 1800 > Phenomenology & Existentialism
Society & Social Sciences > Sociology & anthropology
Health, Relationships & Personal development > Self-help & personal development
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