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Too many new products fail. New products which are hard to differentiate from existing products won'...
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Libristo code: 12041249
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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About the book
Full name
Identifying Hidden Needs
Author
Keith Goffin, Fred Lemke, Ursula Koners
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
261
EAN
9781349305315
ISBN
1349305316
Libristo code
12041249
Publishers
Palgrave Macmillan
Weight
454
Dimensions
234 x 154 x 22
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