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Language
German
German
Book
Paperback
Telekommunikation und Unterhaltungselektronik sind die Produktkategorien mit der größten Markenbindu...
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Libristo code: 09488818
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22 b
22 b
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Telekommunikation und Unterhaltungselektronik sind die Produktkategorien mit der größten Markenbindung der Verbraucher. Neurowissenschaftliche Untersuchungen haben gezeigt: Starke Marken sind mit Emotionen verknüpft, schwache Marken lösen negative Gefühle aus. Immer mehr Hersteller setzen auf Markenführung via Internet und damit auf die begehrte Zielgruppe der 25- bis 34-Jährigen.
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About the book
Full name
Im Blickpunkt Branding
Author
K Zirkel
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
16
EAN
9783737949712
ISBN
3737949719
Libristo code
09488818
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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