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Image de marque dans les films

Language FrenchFrench
Book Paperback
Book Image de marque dans les films Rishi Shukla
Libristo code: 36982511
Publishers Editions Notre Savoir, August 2021
Les spécialistes du marketing et les professionnels de la création intègrent souvent les marques dan... Full description
? points 134 b
55.04 €
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Les spécialistes du marketing et les professionnels de la création intègrent souvent les marques dans l'histoire et l'intrigue des films. Lorsque les téléspectateurs décident de regarder un film, leur objectif principal est le divertissement. Lorsqu'un producteur de film décide du placement de produit ou du merchandising dans le film, il influence indirectement les spectateurs innocents. Des téléspectateurs innocents, car il n'est pas au courant de l'intension des producteurs pour un tel merchandising ou placement de produit. Est-ce éthique ?

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About the book

Full name Image de marque dans les films
Author Rishi Shukla
Language French
Binding Book - Paperback
Date of issue 2021
Number of pages 136
EAN 9786203817881
ISBN 6203817880
Libristo code 36982511
Publishers Editions Notre Savoir
Weight 221
Dimensions 150 x 220 x 8
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