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Influencer Marketing
Language
English
English
Book
Paperback
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits...
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Libristo code: 32936664
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117 b
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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
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About the book
Full name
Influencer Marketing
Author
Joyce Costello, Sevil Yesiloglu
Language
English
English
Binding
Book - Paperback
Date of issue
2020
Number of pages
310
EAN
9780367338688
ISBN
0367338688
Libristo code
32936664
Publishers
Taylor & Francis Ltd
Weight
594
Dimensions
244 x 174 x 22
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