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Influencer
The Science Behind Swaying Others
Language
English
English
Book
Hardback
Influencers' impact on marketing and communications has risen rapidly - but there has been no author...
Full description
Libristo code: 33076586
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506 b
506 b
209.00
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Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
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About the book
Full name
Influencer
Language
English
English
Binding
Book - Hardback
Date of issue
2020
Number of pages
118
EAN
9780367481162
ISBN
0367481162
Libristo code
33076586
Publishers
Taylor & Francis Ltd
Weight
400
Dimensions
152 x 229 x 13
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