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Inside Apple

Language EnglishEnglish
Book Paperback
Book Inside Apple Adam Lashinsky
Libristo code: 01225268
Publishers John Murray Press, October 2012
In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He in... Full description
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In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

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About the book

Full name Inside Apple
Author Adam Lashinsky
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 240
EAN 9781848547247
ISBN 1848547242
Libristo code 01225268
Publishers John Murray Press
Weight 158
Dimensions 199 x 151 x 16

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
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