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Integration Der Vertriebswege

Herausforderung Im Dynamischen Retail Banking

Language GermanGerman
Book Hardback
Book Integration Der Vertriebswege Marco Hahn
Libristo code: 08923927
Publishers Gabler Verlag, December 2006
Die strategische Positionierung der Vertriebswege ist eine entscheidende Herausforderung für das deu... Full description
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Die strategische Positionierung der Vertriebswege ist eine entscheidende Herausforderung für das deutsche Retail Banking. Das Buch integriert den Multi-Channel-Vertrieb konsequent in den Strategieprozess des Geschäftsfelds und erlaubt dem Leser über diesen Weg die bewusste und systematische Entscheidung für ein optimiertes Vertriebskanal-Portfolio. Eine wesentliche Nebenbedingung ist dabei die umfassende Berücksichtigung von Dynamik und Komplexität als herausragende Wettbewerbsaspekte im heutigen Retail Banking.

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About the book

Full name Integration Der Vertriebswege
Author Marco Hahn
Language German
Binding Book - Hardback
Date of issue 2006
Number of pages 288
EAN 9783834901125
ISBN 9783834901125
Libristo code 08923927
Publishers Gabler Verlag
Weight 662
Dimensions 170 x 244 x 18

Categories

Economics, Finance, Business & Management > Finance & accounting > Accounting
Economics, Finance, Business & Management > Finance & accounting > Finance
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