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How do we train ourselves to be more inventive? Many of us, at some point in our lives, have yearned to come up with an ingenious solution to a vexing problem, whether in our daily lives or in the wider world. Or seen a brilliantly simple idea and cried, 'I could have thought of that!' Very often, those seemingly simple, obvious design solutions and everyday inventions are the result of a series of simple steps and thought processes, many of which can be learned by anyone. Packed with fascinating anecdotes from science and history, such as the development of Pantone's revolutionary colour system to how the spray-tan booth started life in the motor industry, as well as engaging profiles of creative visionaries through the ages, Inventology lays bare the mysterious process of creation and innovation to prove that each and every one of us is capable of generating an idea or design that has the power to shape the world around us.
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