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Irrational Consumer
Language
English
English
Book
Paperback
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consu...
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Libristo code: 14173890
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Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the gro
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About the book
Full name
Irrational Consumer
Author
TREVISAN
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
154
EAN
9781138274112
ISBN
9781138274112
Libristo code
14173890
Publishers
Taylor & Francis Ltd
Weight
264
Dimensions
232 x 158 x 14
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