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Join the Conversation

Name: Join the Conversation
Brand: John Wiley & Sons Inc
SKU: 04881337
Price: 23.04 EUR
Availability: InStock
Author: Joseph Jaffe
ISBN: 9780470137321

How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Joseph Jaffe

Language

English

Book Hardback

Libristo code: 04881337

Publishers John Wiley & Sons Inc, November 2007

With the continued fragmentation of the media and proliferation of media options, the balance of pow... Full description

Libristo code: 04881337

56 b

23.04 €

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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.