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The vastly increased level of competitive intensity faced by corporations and the increased costs of...
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Libristo code: 05351789
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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset,
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About the book
Full name
Key Account Management and Planning
Author
Noel Capon
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
480
EAN
9781451624236
ISBN
9781451624236
Libristo code
05351789
Publishers
Simon & Schuster
Weight
544
Dimensions
153 x 228 x 30
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