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Kundencontrolling

Name: Kundencontrolling
Brand: Gbi-Genios Verlag
SKU: 09487318
Price: 12.63 EUR
Availability: InStock
Author: M Westphal
ISBN: 9783737932202

Die Ermittlung des Kundenwerts kann die wertorientierte Unternehmensführung unterstützen

M Westphal

Language

German

Book Paperback

Libristo code: 09487318

Publishers Gbi-Genios Verlag, July 2015

Im Controlling hat sich die Kundenorientierung noch nicht in den Kennzahlen niedergeschlagen. Die Er... Full description

Libristo code: 09487318

31 b

12.63 €

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Im Controlling hat sich die Kundenorientierung noch nicht in den Kennzahlen niedergeschlagen. Die Ermittlung des Kundenwerts bedarf im Controlling noch einer Umstellung der Sichtweise. Nur eine Erhebung der Kundenwerte kann langfristig die Wertigkeit der Kundenbasis erhöhen und damit auch die Profitabilität des Unternehmens. Auch zur Optimierung taktischer Maßnahmen wie Bonusprogramme wird das Kundencontrolling benötigt.