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L'image réfléchie
Sémiotique et marketing
Language
French
French
Book
Paperback
Le marketing se voit interrogé au moyen de la sémiotique. Cette dernière s'attache à décrire quelque...
Full description
Libristo code: 34556192
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46 b
46 b
18.93
€
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Le marketing se voit interrogé au moyen de la sémiotique. Cette dernière s'attache à décrire quelques-unes des stratégies signifiantes mises en oeuvre par les publicitaires. La sémiotique n'édictera jamais les règles pour réussir une bonne campagne; Elle peut s'éclairer, en revanche, la façon dont se construit (ou se déconstruit...) une image de marque.
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About the book
Full name
L'image réfléchie
Language
French
French
Binding
Book - Paperback
Number of pages
142
EAN
9782738467560
Libristo code
34556192
Weight
234
Dimensions
135 x 215 x 8
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