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La communication
Language
French
French
Book
Book
Publishers
QUE SAIS JE
La communication envahit tous les domaines : communication d'entreprise, marketing politique, pages...
Full description
Libristo code: 34491015
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31 b
31 b
12.60
€
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La communication envahit tous les domaines : communication d'entreprise, marketing politique, pages « communication » de nos journaux, technocommunication, psychothérapies de groupe pour apprendre à « communiquer », etc. En soi, communiquer ne veut rien dire. Il y a en revanche des théories, des pratiques et des techniques de la communication que Lucien Sfez expose et discute. Représentative, expressive ou confondante : les formes de la communication y sont décrites ainsi que les idéologies qui les portent afin de permettre à chacun de décrypter ce phénomène fondamental de nos sociétés contemporaines.
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About the book
Full name
La communication
Author
Sfez
Language
French
French
Binding
Book - Book
Number of pages
128
EAN
9782715403178
Libristo code
34491015
Publishers
QUE SAIS JE
Weight
100
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