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Leading the Campaign

Name: Leading the Campaign
Brand: Rowman & Littlefield Education
SKU: 05090452
Price: 97.95 EUR
Availability: InStock
Author: Michael J. Worth
ISBN: 9781607096498

Advancing Colleges and Universities

Michael J. Worth

Language

English

Book Hardback

Libristo code: 05090452

Publishers Rowman & Littlefield Education, March 2010

The ability to lead a campaign is essential to success for today's college or university president.... Full description

Libristo code: 05090452

238 b

97.95 €

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The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.