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Learning Trap

Name: Learning Trap
Brand: Juggernaut Publication
SKU: 49188374
Price: 8.7 EUR
Availability: InStock
Author: Pradip K. Saha
ISBN: 9789353452322

How Byju’S Took Indian Edtech For A Ride

Pradip K. Saha

Language

English

Book Paperback

Libristo code: 49188374

Publishers Juggernaut Publication, November 2023

Byju’s went from being a oneman coaching centre to being an education technology pioneer with millio... Full description

Libristo code: 49188374

21 b

8.70 €

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Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.