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Liking Ike

Eisenhower, Advertising, and the Rise of Celebrity Politics

Language EnglishEnglish
Book Hardback
Book Liking Ike David Haven Blake
Libristo code: 01003100
Publishers Oxford University Press Inc, September 2016
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political st...
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Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

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About the book

Full name Liking Ike
Author David Haven Blake
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 304
EAN 9780190278182
ISBN 9780190278182
Libristo code 01003100
Publishers Oxford University Press Inc
Weight 572
Dimensions 164 x 243 x 23

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999 > Later 20th century c 1950 to c 1999
Society & Social Sciences > Politics & government > Political structure & processes > Political leaders & leadership
Society & Social Sciences > Politics & government > Central / national / federal government
History & Archaeology > History > History of the Americas
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