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Loyalty Effect
Language
English
English
Book
Paperback
The business world seems to have given up on loyalty: many major corporations now lose - and have to...
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Libristo code: 04233109
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48 b
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The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
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About the book
Full name
Loyalty Effect
Author
Frederick Reich
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
352
EAN
9781578516872
ISBN
1578516870
Libristo code
04233109
Publishers
Harvard Business Review Press
Weight
450
Dimensions
156 x 232 x 24
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