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The book targets managers in international business and teams. Students who study international business or plan to study overseas will also benefit from reading the book. The overall objective of the book is to present the main theories on cross-cultural management and prepare them for cross-cultural encounters in international business. The book closes with advice on how to prepare for an overseas assignment.The book targets managers in international business and teams. Students who study international business or plan to study overseas will also benefit from reading the book. The overall objective of the book is to present the main theories on cross-cultural management and prepare them for cross-cultural encounters in international business. The book closes with advice on how to prepare for an overseas assignment.
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