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Managing Public Relations

Methods and Tools for Achieving Solid Results

Language EnglishEnglish
Book Paperback
Book Managing Public Relations Peter M. Smudde
Libristo code: 15480502
Publishers Oxford Univ Pr, November 2014
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first... Full description
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Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the f

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About the book

Full name Managing Public Relations
Author Peter M. Smudde
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 337
EAN 9780199985173
Libristo code 15480502
Publishers Oxford Univ Pr
Weight 544
Dimensions 191 x 241 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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