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Market-driven Management

How to Define, Develop and Deliver Customer Value

Language EnglishEnglish
Book Hardback
Book Market-driven Management Frederick E. Webster
Libristo code: 04888852
Publishers John Wiley & Sons Inc, October 2002
This edition will address critical changes in marketing concepts and strategy, and shed light on wha... Full description
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This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.

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About the book

Full name Market-driven Management
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 320
EAN 9780471236931
Libristo code 04888852
Weight 584
Dimensions 162 x 235 x 29
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