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Market Orientation

Language PortuguesePortuguese
Book Paperback
Book Market Orientation Ardigo Carlos Marcelo
Libristo code: 02849009
Publishers Novas Edicoes Academicas, October 2015
A filosofia de marketing, retratada na orientaçăo para o mercado (OPM), ao longo das duas últimas dé... Full description
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48.64 €
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A filosofia de marketing, retratada na orientaçăo para o mercado (OPM), ao longo das duas últimas décadas se consolidou como um importante tema de pesquisa na área. Essa confirmaçăo ocorreu em vários trabalhos realizados, muitos dos quais favoráveis ŕ relaçăo positiva entre a OPM e seu impacto na melhoria do desempenho organizacional, financeiro e mercadológico. Porém, mesmo amplamente discutido, tem se mostrado ainda campo fértil para o delineamento a novos estudos. Com o intuito de colaborar na ampliaçăo deste escopo, esta tese analisou a inter-relaçăo entre o índice de Quociente Locacional (QL), resultante da concentraçăo no município por setor de atividade econômica e a OPM. O nível de OPM foi estabelecido a partir da escala de mediçăo dos determinantes, cliente, concorrente, perspectiva de longo prazo, coordenaçăo multifuncional e cultura organizacional, apresentados por Hooley, Saunders e Piercy e, o nível de concentraçăo de empresas por setor de atividade econômica, através do cálculo do quociente locacional.

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About the book

Full name Market Orientation
Author Ardigo Carlos Marcelo
Language Portuguese
Binding Book - Paperback
Date of issue 2015
Number of pages 388
EAN 9783841709080
ISBN 3841709087
Libristo code 02849009
Publishers Novas Edicoes Academicas
Weight 567
Dimensions 152 x 229 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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