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Marketing Analytics

Language GermanGerman
Book Paperback
Book Marketing Analytics Katharina Schüller
Libristo code: 35464302
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, December 2021
Algorithmen und Datenanalysen und damit die systematische Erhebung, Analyse und Visualisierung von D... Full description
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Algorithmen und Datenanalysen und damit die systematische Erhebung, Analyse und Visualisierung von Daten bilden immer öfter die Grundlage von Marketingentscheidungen. Die Potenziale des zahlengetriebenen Marketings sind vielversprechend, doch der professionelle Umgang mit Daten wirft in der Praxis viele Fragen auf. Technische Voraussetzungen, Datenschutzaspekte, aber vor allem die Wahl der richtigen Methoden stellen Unternehmen vor große Herausforderungen.Dieses Buch gibt einen Überblick, welche Möglichkeiten und Grenzen die junge Disziplin des Marketing Analytics mit sich bringt. Perspektiven, technologische Aspekte und Anwendungsfelder werden erläutert und durch Autoren aus Wissenschaft, Industrie und Beratung praxisnah beleuchtet. Marketingentscheider erhalten auf diese Weise eine fundierte Darstellung der gegenwärtigen und künftigen Entwicklung des Marketing Analytics sowie eine wichtige Grundlagenlektüre

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About the book

Full name Marketing Analytics
Author Katharina Schüller
Language German
Binding Book - Paperback
Date of issue 2021
Number of pages 261
EAN 9783658338084
ISBN 3658338083
Libristo code 35464302
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 472
Dimensions 168 x 240 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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