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Marketing and Smart Technologies

Name: Marketing and Smart Technologies
Brand: Springer, Berlin
SKU: 42813824
Price: 336.87 EUR
Availability: InStock
Author: José Luís Reis
ISBN: 9789819903320

Proceedings of ICMarkTech 2022, Volume 1

José Luís Reis

Marisa Del Rio Araujo

Luís Paulo Reis

José Paulo Marques dos Santos

Language

English

Book Hardback

Libristo code: 42813824

Publishers Springer, Berlin, November 2022

This book includes selected papers presented at the International Conference on Marketing and Techno... Full description

Libristo code: 42813824

821 b

336.87 €

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.