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Marketing-Controlling

Überprüfen und Messen der Wirksamkeit ausgewählter Kommunikationsmaßnahmen am Beispiel des Start up-Unternehmens BusinessSOS GmbH und der Marke widPet

Language GermanGerman
Book Paperback
Book Marketing-Controlling Romy Schmidt
Libristo code: 09255243
Publishers EHV Academicpress, March 2015
Wie können bestimmte Kommunikationsmaßnahmen auf ihre Wirksamkeit überprüft werden? Welche Marketing... Full description
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Wie können bestimmte Kommunikationsmaßnahmen auf ihre Wirksamkeit überprüft werden? Welche Marketing-Controlling-Instrumente sind dafür geeignet? In dem vorliegenden Band werden diese beiden Kernfragen analysiert. Hierfür wird das Gebiet des Marketings-Controllings veranschaulicht und ausgewählte Kommunikationsmaßnahmen mit Hilfe von verschiedenen Marketing-Controlling-Instrumenten auf deren Wirksamkeit analysiert. Um die theoretischen Erkenntnisse zu überprüfen, wird die Praktikabilität dieser Instrumente am Beispiel des Start-up-Unternehmens BusinessSOS GmbH und dessen Marke widPet untersucht.

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About the book

Full name Marketing-Controlling
Author Romy Schmidt
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 144
EAN 9783945021224
Libristo code 09255243
Publishers EHV Academicpress
Weight 214
Dimensions 148 x 210 x 10
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