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Marketing Database Analytics
Language
English
English
Book
Hardback
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data...
Libristo code: 02363974
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631 b
631 b
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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection
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About the book
Full name
Marketing Database Analytics
Author
Andrew D Banasiewicz
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
400
EAN
9780415657877
ISBN
0415657873
Libristo code
02363974
Publishers
Taylor & Francis Ltd
Weight
858
Dimensions
186 x 253 x 27
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