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Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market
Language
English
English
Book
Hardback
Through statistical analysis, this title examines which internal and external environmental factors...
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Libristo code: 10024776
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Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.
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About the book
Full name
Marketing Programme and Process Standardisation
Author
Tobias Richter
Language
English
English
Binding
Book - Hardback
Date of issue
2012
Number of pages
199
EAN
9783631607824
ISBN
9783631607824
Libristo code
10024776
Publishers
Peter Lang AG
Weight
396
Dimensions
217 x 155 x 18
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