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Marketing Research with SPSS

Language EnglishEnglish
Book Paperback
Book Marketing Research with SPSS Patrick De Pelsmacker
Libristo code: 04048109
Publishers PEARSON Education Limited, April 2008
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step... Full description
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88.95 €
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Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

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About the book

Full name Marketing Research with SPSS
Author Patrick De Pelsmacker
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 456
EAN 9780273703839
ISBN 0273703838
Libristo code 04048109
Publishers PEARSON Education Limited
Weight 750
Dimensions 189 x 243 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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