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Markets of One
Language
English
English
Book
Hardback
A collection of ten articles that chronicle the evolution of business competition from mass markets...
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Libristo code: 04233084
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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
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About the book
Full name
Markets of One
Author
B. Joseph Pine II
Language
English
English
Binding
Book - Hardback
Date of issue
2000
Number of pages
240
EAN
9781578512386
ISBN
1578512387
Libristo code
04233084
Publishers
Harvard Business Review Press
Weight
440
Dimensions
165 x 242 x 24
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