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Mass Affluence
Language
English
English
Book
Hardback
Explains how the fundamentals of marketing strategy must change in response to broad-based increase...
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Libristo code: 04237515
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71 b
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Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.
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About the book
Full name
Mass Affluence
Author
Paul Nunes
Language
English
English
Binding
Book - Hardback
Date of issue
2004
Number of pages
269
EAN
9781591391968
ISBN
1591391962
Libristo code
04237515
Publishers
Harvard Business Review Press
Weight
573
Dimensions
166 x 242 x 26
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