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Master Data Management in Practice

Achieving True Customer MDM

Language EnglishEnglish
Book Hardback
Book Master Data Management in Practice Dalton Cervo
Libristo code: 04370248
Publishers John Wiley & Sons Inc, July 2011
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (... Full description
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56.30 €
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In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

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About the book

Full name Master Data Management in Practice
Author Dalton Cervo
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 272
EAN 9780470910559
ISBN 0470910550
Libristo code 04370248
Publishers John Wiley & Sons Inc
Weight 456
Dimensions 163 x 234 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
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