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Materialidade da mídia e semiótica

A semiótica como instrumento de análise prático das características de um produto midiático

Language PortuguesePortuguese
Book Paperback
Book Materialidade da mídia e semiótica Nayana Gurgel de Moura
Libristo code: 15195366
Publishers Novas Edicioes Academicas, November 2015
A materialidade da mídia, como uma embalagem comunicacional, se pronuncia por meio das formas, cores... Full description
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A materialidade da mídia, como uma embalagem comunicacional, se pronuncia por meio das formas, cores, acabamentos, adornos e imagens. É como o signo que nos chega ŕ mente após ativar a significaçăo nos indivíduos por meio de estímulos ŕ interpretaçăo, só estando completo quando este processo ocorre. Assim, ao se interpretar o que foi dado, construímos sentidos a partir de nossas próprias referęncias no contexto social em que nos encontramos. Este livro mostra os passos para fazer a análise de um produto midiático, usando a semiótica como ferramenta.

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About the book

Full name Materialidade da mídia e semiótica
Author Nayana Gurgel de Moura
Language Portuguese
Binding Book - Paperback
Date of issue 2016
Number of pages 96
EAN 9783330748156
Libristo code 15195366
Publishers Novas Edicioes Academicas
Weight 161
Dimensions 150 x 220 x 6

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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