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Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

Language EnglishEnglish
Book Paperback
Book Measuring Customer Experience Philipp Klaus
Libristo code: 12044757
Publishers Palgrave Macmillan, January 2015
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a comp... Full description
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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About the book

Full name Measuring Customer Experience
Author Philipp Klaus
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 166
EAN 9781349477340
ISBN 1349477346
Libristo code 12044757
Publishers Palgrave Macmillan
Weight 236
Dimensions 216 x 141 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: work & labour
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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