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Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

Language EnglishEnglish
Book Paperback
Book Media Analytics Hollifield
Libristo code: 43109346
Publishers Taylor & Francis Ltd, June 2023
This textbook takes a case study approach to media and audience analytics. Realizing the best way to... Full description
? points 202 b
83.55
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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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