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Books in English > Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation > Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts

Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts

Name: Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts
Brand: John Wiley & Sons Inc
SKU: 04952180
Price: 70.09 EUR
Availability: InStock
Author: Scott C. Stevenson
ISBN: 9781118693001

Scott C. Stevenson

Language

English

Book Paperback

Libristo code: 04952180

Publishers John Wiley & Sons Inc, July 2013

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and profess... Full description

Libristo code: 04952180

170 b

70.09 €

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Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national news Interviews Free publicity Writing news releases Avoiding common media mistakes Handling negative publicity Responding to reporters Employee engagement Media coverage Online pressrooms Radio and TV exposure Strategic partnerships Hotsheets Media databases Special events Media buyers Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.