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Media Studies - An Introduction

Language EnglishEnglish
Book Hardback
Book Media Studies - An Introduction Robert Kolker
Libristo code: 04428974
Publishers John Wiley and Sons Ltd, February 2009
Journalism, advertising, radio, television, film, and new media are seen as dynamic parts of our dai... Full description
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Journalism, advertising, radio, television, film, and new media are seen as dynamic parts of our daily lives, interacting with and creating the culture we live in. Media Studies: An Introductory Textbook, introduces students to media as they are and have been, integrating history with close textual analysis in a consise, readable style.§Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies. This new book provides a critical apparatus for "reading" the media students take for granted: clarifying the form and structure, history, production, reception, and the ways the media relate to one another and the audience that attends to them.§Media Studies examines media--from print through the digital--as the production of media makers, media consumers, and the cultural, economic, political, and ideological forces that shape and contain them. It gives students the analytic skills they need in a presentation that is readable without sacrificing complexity. Written in a clear, compelling style based upon examples and informed by critical analysis, Media Studies will allow students to move within the media they know while increasing comprehension.

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About the book

Full name Media Studies - An Introduction
Author Robert Kolker
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 328
EAN 9781405155601
ISBN 1405155604
Libristo code 04428974
Weight 800
Dimensions 197 x 257 x 25
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