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Language
English
English
Book
Hardback
Written by a seasoned journalist and public relations professional, Media Training 101 is your essen...
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Libristo code: 04889222
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Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
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About the book
Full name
Media Training 101
Author
Sally Stewart
Language
English
English
Binding
Book - Hardback
Date of issue
2003
Number of pages
256
EAN
9780471271550
ISBN
0471271551
Libristo code
04889222
Publishers
John Wiley & Sons Inc
Weight
510
Dimensions
156 x 235 x 25
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