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Mexican Multinationals

Building Multinationals in Emerging Markets

Language EnglishEnglish
Book Hardback
Book Mexican Multinationals Alvaro Cuervo-Cazurra
Libristo code: 18945260
Publishers Cambridge University Press, December 2018
Explains how managers can successfully build multinationals in emerging markets from the analysis of...
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Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.

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About the book

Full name Mexican Multinationals
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 762
EAN 9781108480611
ISBN 9781108480611
Libristo code 18945260
Weight 1184
Dimensions 235 x 163 x 42
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