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MKTG
Language
English
English
Book
Paperback
Lamb/Hair/McDaniel''s MKTG, 14th Edition, demonstrates the practical application of marketing princi...
Full description
Libristo code: 44201971
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311 b
311 b
128.29
€
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Lamb/Hair/McDaniel''s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel''s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
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About the book
Full name
MKTG
Author
LAMB
Language
English
English
Binding
Book - Paperback
Date of issue
2024
Number of pages
496
EAN
9780357929216
Libristo code
44201971
Publishers
Cengage Learning, Inc
Weight
942
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