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Mobilising the Audience

Name: Mobilising the Audience
Brand: UNIV OF QUEENSLAND
SKU: 11459641
Price: 48.04 EUR
Availability: InStock
Author: Mark Balnaves
ISBN: 9780702232053

Mark Balnaves

Tom O'Regan

Jason Sternberg

Language

English

Book Paperback

Libristo code: 11459641

Publishers UNIV OF QUEENSLAND, March 2002

"Mobilising the Audience" is the first comprehensive integration of industry and academic audience r... Full description

Libristo code: 11459641

117 b

48.04 €

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"Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.