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Language
English
English
Book
Hardback
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers ev...
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Libristo code: 04684173
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324 b
324 b
133.43
€
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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About the book
Full name
Moderating Focus Groups
Author
Thomas L. Greenbaum
Language
English
English
Binding
Book - Hardback
Date of issue
2000
Number of pages
264
EAN
9780761920434
ISBN
0761920439
Libristo code
04684173
Publishers
SAGE Publications Inc
Weight
450
Dimensions
152 x 228 x 19
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