Contact
How to shop
Delivery
Shopping guide
Moralizing the Corporation - Transnational Activism and Corporate Accountability
English
334 b
Up to 30 days for returns
Customers also purchased
/
Paperback
9.19
€
/
Paperback
11.89
€
/
Paperback
7.29
€
/
Paperback
29.10
€
/
Paperback
24.80
€
This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestle, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists. Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
81.62
€
/
Paperback
31.30
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?