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Multisensory Packaging

Name: Multisensory Packaging
Brand: Springer International Publishing AG
SKU: 19612360
Price: 169.83 EUR
Availability: InStock
Author: Carlos Velasco
ISBN: 9783319949765

Designing New Product Experiences

Carlos Velasco

Charles Spence

Language

English

Book Hardback

Libristo code: 19612360

Publishers Springer International Publishing AG, December 2018

This edited collection presents state-of-the-art reviews of the latest developments in multisensory... Full description

Libristo code: 19612360

411 b

169.83 €

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This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. The chapters also engage with increasingly important aspects of the packaging industry such as waste, product attention, and online environments. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.