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New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Language
English
English
Book
Hardback
How have these small, under-resourced businesses come so far so quickly? And what can you learn from...
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Libristo code: 04481262
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How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.
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About the book
Full name
New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Author
R Batra
Language
English
English
Binding
Book - Hardback
Date of issue
2012
Number of pages
320
EAN
9780071782890
ISBN
0071782893
Libristo code
04481262
Publishers
McGraw-Hill Education - Europe
Weight
662
Dimensions
151 x 233 x 31
Categories
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