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English
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Paperback
This is the first book to address the topic of new service development for the evolving experience e...
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Libristo code: 04684068
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This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
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About the book
Full name
New Service Development
Language
English
English
Binding
Book - Paperback
Date of issue
1999
Number of pages
344
EAN
9780761917427
ISBN
076191742X
Libristo code
04684068
Publishers
SAGE Publications Inc
Weight
514
Dimensions
156 x 229 x 11
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