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Newsjacking
Language
English
English
Book
Hardback
Based on the themes and concepts the authors have devised through their research, this title combine...
Full description
Libristo code: 01256231
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128 b
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Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.
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About the book
Full name
Newsjacking
Author
Grant Hunter
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
224
EAN
9780500516720
ISBN
0500516723
Libristo code
01256231
Publishers
Thames & Hudson Ltd
Weight
1326
Dimensions
279 x 225 x 26
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